Advertisements
As a growing startup within the industry, I wanted our advertisements to feel familiar and trustworthy, while showcasing the our newest or most desirable features dictated by the product and marketing teams. Our primary ad campaigns were being run in the print and digital formats of popular industry publications.
The Challenge: Building Trust
The first step is always understanding the audience. Our target audience ranged from family-run multi generational businesses to state-of-the-art facilities bidding for government contracts and building life-saving equipment.
The challenge was to create a brand image that represented our ability to serve even the largest businesses, while not being so tech-forward that we would scare off the grandfather owned business.
Knowing the importance of straightforward communication, my designs are clean and bold. They keep the information visible and only use imagery that supports the message. Imagery always showcases real people and recognizable spaces. By including supporting quotes from other trustworthy experts in the industry and highlighting partnerships with organizations they know, we have hopefully created an advertisement that will grab, and hold, their attention.
The Solution: Speak Their Language.
No matter the size of their business, our target audience all have the same way of communicating. Working in an environment with a high risk for physical injury requires fast, accurate, and direct communication. They want straightforward information and require a high level of expertise that will keep their operations running smoothly. We designed our advertisements, and our brand, with these truths in mind.
Types of Advertisements
Our advertisements included monthly full-page print ads, quarterly print bellybands, digital banner and retargeting and email banners.
Other less regular advertisement strategies included youtube advertising, facebook paid ads, and print mailed postcards